7 Ways Big Brands Used Container Modifications in Business & Advertising
Shipping Containers is an increasingly popular option for big brands to construct unique container structures from Container Modifications. This is because unique container structures easily stand out. For business-related container structures, it will usually encourage customers to patronize. For marketing or advertising purposes, it tends to attract media outlets, influencers, and customers to check out the structures, posing for photos to upload and share via social media platforms. It is easy to imagine the scale of the audience reach and potential business opportunities. Last but not least, it is much faster and easier to construct, as compared with traditional building structures.
Container Modifications constitute a fantastic marketing tool to get noticed and get clients talking and sharing on social medias about your brand or product.
Hence, it is not uncommon for big corporations to make use of container architecture to reach an even wider range of consumers. Below are 7 creative examples of Shipping Container Structures by big corporate names all around the world.
1) Starbucks (Hualien Bay)
Made from 29 recycled shipping containers painted, it is designed by Japanese architect Kengo Kuma to give off a sleek minimalist and grunge aesthetic.
Address: No. 505, Section 1, Nanbin Road, Ji’an Township, Hualien County, Taiwan 973
Starbucks Outlet @ Hualien Bay Photo: shout.sg
2) Louis Vuitton Menswear Collection Spring Summer Collection 2021
Louis Vuitton’s creative and stylish approach towards presenting Spring Summer collections in the year 2021. It has arrived in Singapore to be showcased outside Orchard Ion.
Address: 2 Orchard Turn, ION Orchard, 238801
Red Louis Vuitton Containers Photo: Desmond Tan , Rae Ng
3) PUMA City
PUMA City is conceived as a three-level stack of containers, shifted to create internal outdoor spaces, large overhangs, and terraces. Twenty-four shipping containers are retrofitted and transformed into PUMA City, a transportable retail and event container building.
Address: Multiple Global Ports
PUMA City Photo: LOT-EK Architecture and Design
4) KFC Epic Fan Box
A fully kitted-out shipping container advertising campaign. It traveled to stadiums up and down throughout the United States. This portable club-house-style stadium seats up to 40 rugby fans. With a hydraulic fold downside, it creates a mini-covered-stadium-feeling.
KFC Epic Fan Box Photo: Peter Wujkowski, Gaelyn Churchilln
5) Pepsi SuperBowl
Also known as the “Hype zone”, Pepsi SuperBowl wanted to offer fans an engaging experience which they would share and remember. Hence, a two-level enclosure made from converted shipping containers is constructed in the middle of the city for fans and the public to engage with.
Pepsi Super Bowl XLIX Halftime Show Campaign Photo: Steel Space Concepts
6) Nissan: BREAK GLASS IN CASE OF ADVENTURE
A full-size Nissan Armada was placed inside a customised red storage container, with an oversized hammer to “break glass in case of adventure” attached.
The container was installed in nine cities, three high-profile locations per city. LA, NY, MIAMI, CHI, DC, etc.
An Emergency Survival Kit (ten cards with Armada info and urban living tips) was dispensed from the container.
Nissan: BREAK GLASS IN CASE OF ADVENTURE CAMPAIGN Photo: Rojelio Cabral
7) Chick-fil-A Shipping Container Restaurant
The Chick-fil-A team wanted to update their Dwarf House restaurants. Hence, in the midst of a rebuilding, they came up with an idea to build a temporary restaurant made out of 6 shipping containers, right in front of their current site. The first activation of the shipping container restaurant took only 6 days to construct and set up. This allowed almost no time in logistics and revenue loss, during the midst of the revamp.